At the heart of every timeless brand lies a story—one that evolves with grace, intention, and vision. Today, we are proud to introduce the next chapter in ours.

What began as Thorne the Brand was born out of a desire to create thoughtfully designed pieces that embody elegance, quality, and quiet strength. As we’ve grown, so has our purpose. Now, it is time for our name to reflect the deeper essence of who we are becoming. We are honored to officially unveil our new identity: Thorne Estate.

Why “Estate”?

The word Estate evokes a sense of heritage, permanence, and elevated tradition. It speaks to more than fashion—it speaks to a lifestyle. One rooted in refined simplicity and inspired by the understated luxury of the old world. The change symbolizes not just an evolution in design, but a broader vision that encompasses how we want to live, connect, and grow.

Our collections will continue to embody the same intentionality and grace you’ve come to love, now under a name that more fully encapsulates our values.

A Vision Beyond the Wardrobe

Thorne Estate is not just a brand—it is a destination. We are building a world for our community that extends beyond clothing. Our long-term vision includes the creation of a flagship location: a sanctuary where our ethos comes to life. Imagine a space where you can shop our collections, enjoy a five-star café, attend curated fitness and wellness experiences, and even explore the elegance of equestrian sport.

This space will be a true embodiment of the Thorne Estate lifestyle—a place to gather, unwind, and feel at home in beauty.

What’s Next?

As we transition into this new chapter, our commitment to quality, craftsmanship, and intentional design remains unwavering. The spirit of Thorne endures—elevated now by a name that mirrors our dreams for the future.

We are so grateful for your continued support and are honored to walk alongside you as we step into this next season. There is so much more to come, and we can’t wait to share it with you.

With love,